McDonald’s Australia recently announced plans to offer a number of custom PS5 controllers to celebrate its 50th anniversary, but Sony has since intervened to prevent the global fast food chain from fulfilling its promises. did.
The McDonald’s PS5 controller featured the company’s famous Golden Arch logo on the touchpad, a yellow cross key and face button, a picture of French fries, and a DualSense pad handle that looked like a Big Mac burger.
Unfortunately, McDonald’s didn’t seem to have permission from Sony before creating the custom controller, blocking McDonald’s from handing out flashy pads during the “Stream Week” event.
In a statement to the press start, McDonald’s Australia said: “Unfortunately, McDonald’s Stream Week has been postponed and will not move forward this Sunday. At this time, we can’t confirm the new date for the proposed event. We have some great Have praise [sic] Includes Macca’s 50th birthday hoodie and 50 channel subscriptions for each streamer. We will contact you as soon as we confirm the new timing.
“Sony PlayStation does not allow the controller to be used in promotional materials related to the proposed Stream Week event. We apologize for any inconvenience. McDonald’s Stream Week has been postponed and Sony PlayStation Controller has been postponed. Not included in the gift. ”
Analysis: Sony’s stance is not a surprise
It may seem that Sony is acting as a party pumper by blocking the transfer of McDonald’s PS5 controllers, but that’s not all that surprising. Sony has previously blocked the manufacture and sale of PS5 faceplates and has seen them protect their intellectual property in the past. However, it still did not stop custom skin maker dbrand from creating and releasing its own PS5 Darkplates. This allows you to turn your white PS5 into an attractive black model.
McDonald’s Australia is fully aware of the legality associated with such a move, but does not contact Sony to reach an agreement to distribute a custom PS5 DualSense controller prior to the announcement. Seems to be quite short-sighted. Partnerships and branding for such events usually require mutual agreement. So while it may be easy to complain about Sony, McDonald’s Australia also has to take responsibility.
Currently, there are only three variations of PS5 DualSense. Available in Original White, Cosmic Red, and Midnight Black. We’re confident that we’ll see more color options and unique designs in the future, but at the moment, the McDonald’s PS5 controller isn’t one of them.
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