Mateo Miraglia was born in Junin, province of Buenos Aires and there he studied business administration. During the pandemic, he wanted to fulfill a dream and set up a business with his family: an Alfajor factory.
Matteo had the idea and the impulse. He laid out a solid project and had the support of his family to take it forward. The company started with an investment of US$100,000 and currently allocates between 14 and 25% of production for export., Too. They are opening a second plant to be able to deal with the purchase orders coming in from Argentina and abroad. its production is 15,000 alfajour per hour,
There are various product lines. Alfajor, on the one hand, has four varieties: dark chocolate, white, 70% cocoa and cornstarch. But they also have a line of bonbons, chocolates, and dulce de leche.
The name “Arrabal” refers to a neighborhood that is far from populated. Tango emerged on the outskirts of the city. Some of his famous phrases are: “I lost my job and had to move from the center to settle in the suburb”, “If we keep going, we will end up in the suburb”. “This concept, which inspired many famous tango, made us want to make the best Argentine alfajar”, says the young entrepreneur.
On the company’s website you can read that they go for everything, and they express that their idea is to “like Gardel tango, like Diego Gambetta, to enjoy with the passion that makes us want suburbanites at heart.” feature”.
How did he start? ,In 2020, during the pandemic, along with our family, we developed a brand of AlfaZor with the aim of achieving a premium quality product., From the very first moment, our premise was to obtain a high quality product at the height of the most demanding consumers in the country. We knew the challenge was not easy, so we chose the best raw material, designed a packaging according to the quality we wanted to communicate, and started marketing it”, he adds.
The beginning was not easy, but gradually they started rolling out the product across the country. “Today the most important kiosk chains in the city of Buenos Aires and throughout the country sell our products,” says Arrabal’s founding partner.
Then came an acknowledgment. during alfajor world cupHeld in the Autonomous City of Buenos Aires, He received Gold and Silver medal in the category of Best Alfajor Confectioner With its 70% cacao products and the classic Alfajore.
This was the incentive he needed to get large numbers of people to come to the store to try his products. “It fills us with pride and makes us feel like we’re on the right track,” he insists.
In terms of distribution, “it is organized in such a way that it reaches the whole country, but due to Winning the award gives us recognition as a brand, We receive a large number of inquiries on our website and social networks. At the same time, we are developing a complete franchise system which will be operational soon”, he explains.
Orders from abroad did not take long to arrive. “Recently we managed to obtain FDA certification, which enables us to start selling in new markets. Our dream is to very soon be able to contribute a grain of our sand to this candy, which gives us so much recognition. continues to establish itself in the world”, he explains.
The company currently exports to the United States. In September they are opening their offices in Brazil, and are currently in talks with importers in Uruguay, Chile, Paraguay, Panama, Mexico, Colombia, Australia, Egypt, the European Union, China and Sweden.
Miraglia highlights and emphasizes that it is very important to grow and develop new markets with long-term business relationships. “Beyond the socio-political context of the country, we aim to make Arbal Alfazor known to the world,” he says.
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