Sony reckons that Activision Blizzard‘s acquisition at the hands of Microsoft could see Call of Duty sway users over to Xbox consoles.
The console maker was responding to questions from Brazil’s regulatory body, which is studying the proposed deal for approval like many other regions. Sony highlighted the importance the company puts on Activision’s first-person shooter franchise, which is claims “influences users’ console choice.”
Speaking as part of its answers in the questionnaire, the hardware giant labelled Call of Duty “an essential game: a blockbuster, an AAA-type game that has no rival.”
According to a 2019 study, ‘The importance of Call of Duty to entertainment, in general, is indescribable. The brand was the only video game IP to break into the top 10 of all entertainment brands among fans, joining powerhouses such as Star Wars, Game of Thrones, Harry Potter and Lord of the Rings.
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Call of Duty is so popular that it influences users’ choice of console, and its network of loyal users is so entrenched that even if a competitor had the budget to develop a similar product, it would not be able to rival it.
The next instalment in the Call of Duty franchise, Call of Duty: Modern Warfare II, is scheduled for release on PS5, PS4, PC, Xbox Series X/S, and Xbox One on October 28, 2022.
[Source – VGC]
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