When talking about the digital age of gaming, a lot of players want to keep hold of physical media, as gaming is something that’s held close to the hearts of many. This has culminated to the point of companies like Xbox and PlayStation making a separate system digital-only. However, physical media stores still exist, for Americans, it’s stores like Gamestop that keep putting physical games on the shelf. For Canda, it was EB Games, but now, they’re taking their name and tossing it aside, joining GameStop by becoming Gamestop Canada.
EB Games wasn’t originally owned by Gamestop however, the chain of gaming stores being their own company up until 2005, when GameStop picked EB games in 2005, the 1.44 Million Dollar Merger put the two companies into business, and as all the other companies started to fade GameStop Remained.
However, when it comes to the company, they’ve decided to change their push from just videogames, to videogame merchandise and collectibles as well, with a lot of GameStop locations now being home to both Games, and other toys and Collectables alike, the most prominent being the Funko Pop vinyl figure.
Announced on Twitter through the now renamed Gamestop Canada, the company announces that all of their EB games stores are going to receive the Gamestop Makeover, with the company being focused on merging the branding together. What caused this change in branding is unknown, however, GameStop have still remained relevant to this day, with the recent 2020 GameStop Stocks or “Gamestonks” scenario being fresh in the mind of consumers, as normal users flocked to stock Market apps to purchase Gamestop, rocketing it’s the price from a measly $12 a stock, to $400 a stock, making people money in the process.
However, it’s fair to assume that this change in branding is to keep the stores open, as many of the customers in Canada will now go to the same locations for other content inside of the stores aside from games. However, it’s fair to assume that physical media stores aren’t going to go anywhere anytime soon, being that the company hasn’t gone under despite the company closing multiple stores during the COVID-19 Pandemic. Gamestop as attempted to make a comeback multiple times, even to the point of adding former Nintendo of America head Reggie Fils-Amie to the board of directors, however Reggie ended up stepping down from the company about a year after he joined.
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