Gamers living in Ely are among the most desperate to buy the latest Playstation console, according to new research.
Analysis of Google search data, carried out by Repair Outlet, has found that in Ely 11.6 out of every 1,000 residents have searched for a PS5.
The city’s high demand has made it the third most competitive place to buy a PS5.
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The UK is currently the most desperate country in the world for a new Playstation, with 486 out of every 10,000 people searching for the console online. The UK is so eager to get a PS5 that people search for the console more than 100 times more frequently than those in France and the US, which came in at second and third.
Despite being on sale for more than a year, the PS5 has proved elusive for many gamers due to global chip shortages, shipping disruptions during the pandemic and natural disasters. To make matters worse, the shortages are expected to continue throughout the year.
But while Ely gamers are some of the keenest to buy a PS5, the most desperate city in the UK is Newry in Northern Ireland, where there are 24.6 searches for the console for every 1,000 people. It is followed by Truro with 14.1 searches per 1,000 people.
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Tom Peet, owner of Repair Outlet, “The reason PS5 consoles are so scarce after over a year on the market is partly down to a lack of parts and supply chain issues.
“The global chip shortage is affecting a great deal of manufacturers, including those of Playstation.
(Image: Repair Outlet)
“It’s unclear how long this shortage will affect production but it’s likely to continue for the foreseeable future, meaning gamers who want top-of-the-line products will have to join mailing lists and use platforms like Twitter and Reddit to find available consoles.
“For all those purchasing a PS5, consider recycling your old console as many of the materials used in their production, like lithium and gold, are finite and essential to creating a more circular electronics economy.”
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