Brian Lancey swaps Mastercard for esports betting as London-listed operator beefs up Unikrn’s senior team
Entain has hired marketing veteran Brian Lancey as chief marketing officer (CMO) for its esports betting division, Unikrn. Lancey joins Entain from Mastercard where he spent more than six years as VP for global sponsorships and consumer marketing. Prior to joining the banking giant, Lancey held senior marketing positions with the likes of Brand Synergy…
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