Esports Entertainment Group Inc says ggCircuit subsidiary launches OMEGA for B2B customer services

The New Jersey-based company said that OMEGA enables businesses such as movie theaters, malls, and family entertainment centers to add esports and other gaming options as an additional revenue stream

Esports Entertainment Group Inc said its ggCircuit subsidiary has launched OMEGA, its latest turnkey product offering for B2B customers.

The New Jersey-based company said that OMEGA enables businesses such as movie theaters, malls, and family entertainment centers to add esports and other gaming options as an additional revenue stream. It uses an arcade model system to deliver a guided user experience, allowing users to seamlessly pay on-screen through a QR code or through the business’ existing POS (Point Of Sale) system.

“OMEGA is a unique ground-breaking opportunity to attract gamers with a very compact and convenient setup that resembles an esports arena,” Magnus Leppäniemi, president of Esports at Esports Entertainment Group said in a statement.

“We recently showcased OMEGA’s capabilities at the International Association of Amusement Parks and Attractions Conference and the East Coast Gaming Congress in New Jersey and received positive feedback from a wide variety of operators,” he added.

READ: Esports Entertainment Group Inc signs up M&A advisor to explore expansions in iGaming

The company said that OMEGA will see gamers travel on a journey to save mankind from a futuristic control system. Grouped in teams across six or 12 stations, players will be tasked with missions and quests to compete in games such as Valorant and League of Legends. 

Participants will be rewarded with credits based on their performance that can be used to redeem digital prizes.

“OMEGA is simple and does not require previous esports experience or knowledge to operate. It is a great fit for a variety of businesses,” said Zack Johnson, general manager of ggCircuit. “The user journey is something new and distinctive that will give gamers an immersive experience, linking a storyline within their favorite games like Fortnite and Apex Legends.”

Esports Entertainment Group is a full-stack esports and online gambling company fueled by the growth of video gaming and the ascendance of esports for new generations. 

Contact Ritika at ritika@proactiveinvestors.com

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