The company will operate bi-annual esports tournaments for the Ravens utilizing its Esports Gaming League (EGL) platform
Esports Entertainment Group Inc () announced Thursday it has signed a multi-year partnership with the Baltimore Ravens to be the NFL franchise’s esports tournament provider.
As part of the agreement, the company will operate bi-annual esports tournaments for the Ravens utilizing its Esports Gaming League (EGL) platform.
“Our esports tournament platform continues to gain strong traction among top-tier professional sports franchises,” said Esports Entertainment CEO Grant Johnson in a statement. “We are delighted to add the Ravens as our latest partner. Our robust tournament platform will help the Ravens strengthen connections with their fans, while providing new avenues for engagement.”
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As a proud partner of the Ravens, Esports Entertainment said it will leverage player imagery within the Ravens local market. The company will also work with Ravens players to create custom videos that will promote the tournaments and be featured in the Ravens extensive ongoing digital marketing efforts spanning social, email, mobile, and online channels.
“The growing popularity of esports provides a great opportunity for our team to create deeper connections and engagement with our fans,” said Kevin Rochlitz, chief sales officer for the Baltimore Ravens. “We look forward to a long and mutually rewarding relationship.”
Magnus Leppäniemi, EVP of Esports at Esports Entertainment, added: “Working with the Ravens and other top teams in the NFL, NHL, and more provide a strong validation of the quality of our robust platform and its ability to meet the demanding needs of large-scale deployments.”
The company said EGL enables live and online events and tournaments where gamers can compete and enjoy a wide range of content relating to esports and video games on a proprietary technology platform. Services include full turnkey esports events, live broadcast production, game launches, and online branded tournaments.
The Ravens are one of five NFL franchises to win multiple Super Bowls since the turn of the century. Under head coach John Harbaugh, who arrived in 2008, Baltimore has posted the NFL’s fifth-most total victories (140), won the league’s second-most playoff games (11, tied), advanced to an impressive three AFC Championship contests, and in 2012, captured the World Championship in Super Bowl XLVII. The Ravens, who also won Super Bowl XXXV during the 2000 campaign, have made the playoffs in nine of the past 13 seasons — producing four AFC North Division titles during this time (2011, 2012, 2018 and 2019).
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