Esports Entertainment signs multi-year partnership with Cleveland Cavaliers

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Sports Entertainment Group (EEG) And Cleveland Cavaliers Sign a multi-year partnership agreement. The gambling operator acts as the official e-sports tournament platform provider for the NBA franchise.

Under the agreement, EEG operates three co-branded esports events for the Cavaliers annually through its tournament platform. esports gaming league (EGL). The deal also includes the Cavaliers NBA 2K League affiliate team. Cabs Legion GC..

In addition, EEG will receive a courtside LED sign in the Cavaliers regular season home game throughout the next 2021 to 2022 season and will act as a presentation partner for the annual esports theme night. In addition, the gambling operator’s brand appears virtually not only in-game, but also in the physical jersey of the Cavs Legion GC player.

Grant Johnson, CEO of Esports Entertainment GroupCommented on the partnership in the release: “Our EGL platform continues to gain strong traction among leading professional sports franchises. We are pleased to announce the Cavaliers: [the] The first NBA team partnership. Our robust tournament platform helps Cavs strengthen their fan connections and provides a new way for engagement. “

Matt O’Brien, Vice President of Cleveland Cavaliers “The growing popularity of esports provides a great opportunity for our team to create deeper connections and engagement with our fans. These tournaments are very popular with our fans and around the world. I think it will be a fun way to compete with gamers in a fun and sociable environment. “

Since its first establishment with the United States, EEG has accumulated a laundry list of traditional US-based sports franchise partnerships. Los Angeles kings And Galaxy Following this deal, similar deals were signed with Denver Broncos, Baltimore Ravens, Philadelphia Eagles, Craft Sports and more.