Exclusive: Need for Speed Unbound Has Finally Been Revealed, And It Looks Very Different

A new Need for Speed will be arriving on PlayStation 5, Xbox Series X|S, and PC this December, featuring the return of Criterion as the lead developer for the first time in close to a decade.

Titled Need for Speed Unbound, Criterion’s long-awaited return to the racing scene will utilize new-gen consoles and the Frostbite Engine to deliver 4K 60fps visuals in a free-roaming open world called Lakeshore. The physics will run at a high frame-rate as well, offering “more control and nuance to…the physical movement of the cars,” creative director Kieran Crimmins says.

A trailer released Thursday offered fans their first look at the newly-revamped art style, which is meant to reflect the franchise’s return to its street racing roots as well as the input of rapper A$AP Rocky, who will have his own mode in the new entry. Its emphasis on art and graffiti will extend to the gameplay, with Burst Nitrous boosts rewarded for stylish driving.

“Need for Speed is about trendsetting. Need for Speed is about breaking the mold. Need for Speed is about rebellion. It’s at the heart of that street racing fantasy, so we should be exploring new art styles and new visions and new ways the game can look, so that we can not only stand out from everything else, but also deliver innovation where we should be setting trends,” Crimmins says.

Criterion returns

In development since at least 2020, Need for Speed Unbound checks off many of the items on fan wishlists from previous years. In addition to putting a firm focus on street racing, Need for Speed Unbound will include an offline single-player mode and cross-play (though not cross-progression). It will continue to put an emphasis on the cars themselves – meaning a cockpit view is out, but hood and bumper cameras are in.

But even if it looks very different from previous entries — and series stalwart Ghost Games is long gone — don’t call it a reboot.

“I think Need for Speed Heat was extraordinarily successful for us,” Criterion GM Matt Webster says. “So we are following up this game from a really, really successful Need for Speed Heat, and the games continue to reach tens of millions of players. So our view of this is where Need for Speed is going…this is us sort of encapsulating the fantasy and setting it up for a modern audience.”

A historic series going back to 1994, Need for Speed Unbound is the first entry to be developed primarily by Criterion since 2013. Known for classic racers like Burnout Paradise and Need for Speed: Hot Pursuit, the Guildford-based studio has lately served as support for releases such as Battlefield and Star Wars Battlefront, with a particular emphasis on vehicle combat.

In the interim, Need for Speed has generally languished in the 70 overall range on Metacritic. Need for Speed Heat was well-received by fans, with our review calling it “easily the most impressive Need for Speed game in many years,” but that didn’t stop EA from shuttering Ghost Games and handing the keys back to Criterion. Despite that, Webster says the series is in “good health,” noting that it’s managed to stick around for close to 30 years.

In taking the reins back from Ghost Games, Criterion is keeping the focus squarely on the areas it considers to be the series’ strengths, but also expanding and reworking many aspects of the gameplay.

“If I was to boil everything up to what we trying to do here, we are trying to make the player feel like an illicit street racer, and make crazy bets like an illicit street racer, and feel the highs and lows and thrills of what it means to kind of embody that fantasy,” Crimmins says.