One of the top platforms in the world for developing and distributing mobile games, Homa Games, is rebranding as Homa and has updated its visual identity to better reflect its mission to “be the cheat code supercharging developers’ fortunes.”
Daniel Nathan and Olivier Le Bas founded the French scale-up in 2018, and it has since raised 65 million dollars and continued to grow. Homa expanded its workforce to more than 160 individuals from 34 different nations, developed more than 80 games, and amassed 1 billion game downloads.
Homa is rebranding with a complete visual makeover
The new brand identity for Homa encourages developers to take a more responsible, methodical approach. Faster trends, better copycats, new talents needed, and time constraints in an increasingly complicated ecosystem make it harder and harder to create a successful app.
With a strong pink that strikes a perfect mix between the techy and the creative, the new color scheme makes it possible for Homa to stand out visually in the industry. Visual representations of the concept of data-backed creativity include symmetrical grids, which Homa claims “provide structure to creativity,” combined with hyper-imaginative imagery signifying developers’ creative potential.
In the past 4 years, we have focused our energy on building top-notch tech products and services to empower developers. We needed to create a brand that would truly reflect the unique value we bring to developers around the globe and how we make a difference in the industry.
Olivier Le Bas, FOunder Homa games
Homa is rebranding with its most recognizable game characters, including Valentine from SkyRoller (180 million game downloads), who has amassed a community of 255,000 individuals on TikTok. Homa has the objective to establish IPs in the web3 arena.
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