The Croatian incumbent Hrvatski Telekom (HT) has launched a regional competition named Telekom eSports Championship in which players from Croatia and Montenegro and North Macedonia will also participate.
Quoting research it has undertaken with the market research agency SmartUp, HT notes that video games are an indispensable part of the life of young people in Croatia, as shown by the fact that almost all young people in the countrybetween the ages of 12 and 25 (97% of them) play video games on a computer, tablet or mobile phone.
Commenting on the launch, Branka Bajt, director of the brand sector of HT, said: “Technologies are developing at a rapid speed, and the responsible behavior of young people in the digital world is becoming more and more important in order to use them in the best way. That’s why the Telekom eSports Championship, in addition to being a top show and meeting people with similar interests, wants to show that eSports is not just a game, but enables the fight against stereotypes, develops strategic thinking and promotes values that are important to young people. After the extremely popular HT e-League and Ultimate Gamer, we are launching a new regional competition during which the participants will certainly have a lot of fun, but also learn a lot”.
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