Krispy Kreme UK Xbox Donuts is a “nexus level” ad

If there is still doubt that video games will become mainstream, the fact that major brands are coming up with all sorts of tricks to appeal to their crowd. Perhaps no one can beat KFC’s gaming PCs, but some are close to the second. The idea of ​​Krispy Kreme celebrating the Xbox’s 20th anniversary may seem tame by comparison, but at least it gives gamers a delicious treat, while at the same time adding a new fridge, eh, Xbox console. We will provide you with the opportunity to get it.

Of course, it’s not uncommon for brands to feel familiar with gamers. The Xbox itself has a fair share of partnering with food brands to promote the latest consoles. In fact, Microsoft is promoting the Xbox Series X | S like no other. This isn’t too difficult if you’re using a console with a fairly unconventional design.

However, the idea of ​​Krispy Kreme UK is a little more practical and useful, even if it’s probably unhealthy. Introducing what is called a “nexus level” donut. This is a sweet treat with the iconic Xbox logo. Of course, without a short clip that enjoys the metaphor of the launch of a regular tech product, it wouldn’t be a good ad.

However, this campaign is not just for donuts (or donuts) themselves. You can buy one of these “ergonomically shaped” treats, but you’ll have the chance to win an Xbox Series S and a month’s Xbox Game Pass Ultimate in a dozen boxes. It’s up to the player to eat these 12 donuts, whether it’s a single-player or multiplayer campaign.

Unfortunately, for Xbox fans around the world, the promotion is only available in the UK and Ireland. Also, it only takes place from August 2nd to 22nd, so if you’re anywhere in these areas, be prepared for your stomach and taste buds.