While a lot of Sony’s marketing efforts are focussed on the PS5 globally, the PS4 still has its spot in the sun in markets like India. The Rs. 50,000 price of the PS5 (along with forced bundling) makes it seem like an afterthought for many a would be console gamer and it’s something Sony seems to have picked up on, with a new PS4 bundle that’s been revealed to retail.
Sources tell IGN India the new PS4 bundle, officially known as the PS4 Mega Pack has Horizon Zero Dawn Complete Edition, Gran Turismo Sport, and Ratchet and Clank as well as a 1TB PS4 Slim and three months of PlayStation Plus. The PS4 Mega Pack India price is Rs. 29,990 and has a release date for this month. Sony’s retail arm, ShopAtSC has it available for pre-order right now.
Granted this isn’t as exciting as Sony’s 2019 PS4 bundles that included Uncharted 4, God of War, and Horizon Zero Dawn Complete Edition, but it holds its own versus the recent PS4 bundle that had Spider-Man, Ratchet and Clank, and Gran Turismo Sport.
Throwing in Horizon Zero Dawn is a smart move what with sequel Horizon Forbidden West hitting PS4 and PS5 this year. Perhaps Sony is using this as an attempt to build up a larger audience for Guerrilla Games’ next open world game.
At the moment Sony has sold around 500,000 PS4s in the country as per industry estimates. During the PS3 era, the PS2 was Sony’s biggest seller, hitting nearly one million units sold due to it being the cheapest home console at the time. The PS3 sold extremely well during the PS4’s launch phase too. Safe to say, Sony is expecting similar success this time around. So far, the approach seems to work.
Previously IGN India reported that several PS4 variants were discontinued in markets like Japan. The console’s end of life status it seems, won’t impact India for now.
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