NEW DELHI: Vodafone Idea Friday partnered with Maxamtech Digital Ventures to launch multiplayer and competitive gaming content under ‘Vi Games to align itself with evolving customer preferences.
Vi Games now offers over 40 competitive and skilled multiplayer games such as Express Ludo, Quiz Master, Solitaire King, Golden Goal and Cricket League across three modes – Tournament Mode, Battle Mode, and Friend Mode following this partnership, the telco said in a statement.
This is in addition to the 1200 Android and HTML5-based mobile games across 10 genres that Vi Games already offers.
Widening the participation opportunity for multiplayer gaming on the Vi Games, Vi said it has also extended the service to non-Vi users.
“A Vi user can invite anybody, irrespective of whether they are Vi or non-Vi users, to play along with them,” the statement added.
Vodafone Idea users can also earn reward coins and redeem them to either play more games, participate in big tournaments, or avail of exciting gifts.
They added that simply subsidising the device cost and offering a 5G connection may not be enough or easy. Carriers are thus exploring bundling in unlimited data, OTT services, and gaming, among others, to lure users, especially the higher paying ones.
“Mobile gaming is a key agenda for us to drive engagement with our consumers. We had launched Vi Games a few months back and are now extending our offering to social or multiplayer gaming which is a natural progression towards our objective of establishing Vi as a preferred destination for both, casual as well as serious gamers,” said Avneesh Khosla, Chief Marketing Officer, Vodafone Idea.
“We are confident that this new partnership will not only elevate the gaming experience of our consumers but will also take us ahead on our digital roadmap,” Khosla added.
Vodafone Idea launched its Vi Games offering in May this year in partnership with Nazara Technologies.
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