Xbox Has a ‘Bigger Presence’ in Japan, But Nintendo Dominates Japan

by
William D’Angelo
, posted 7 hours ago / 1,125 Views

Microsoft has seen the sales of the Xbox grow since the release of the Xbox Series X|S as the latest generation consoles have already sold nearly three times that of the Xbox One. But it is currently tracking behind the Xbox 360 in the country.

The director and president of Team Ninja Fumihiko Yasuda in an interview with VideoGamesChronicle said Xbox has seen growth in Japan due to help from Game Pass. However, he says Nintendo continues to dominate the console market.

“We do feel there’s a bigger presence for the Xbox platform in Japan: we’re definitely seeing that here,” said Yasuda.

“We think that Game Pass is helping a lot more people get acquainted with the Xbox platform – a lot more people are coming in and playing games and being part of that.

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“However, from our perspective, just from a numbers standpoint, Japan seems to be pretty dominated by Nintendo consoles and the Switch. But yeah, we definitely are feeling in Japan that Xbox is definitely trying to take a bigger foothold with the current platform.”

The Nintendo Switch has dominated console sales in Japan with sales of over 26 million units lifetime, compared to 1.93 million units for the PlayStation 5 and 0.34 million units for the Xbox Series X|S, according to Famitsu figures as of September 18, 2022.


A life-long and avid gamer, William D’Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can contact the author on Twitter @TrunksWD.

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